"I'd rather offend people needlessly than use needless words, and you have to choose one or the other. If you want to please people who are mistaken, you can't simply tell the truth. You're always going to have to add some sort of padding to protect their misconceptions from bumping against reality."
"What happens to publishing if you can't sell content? You have two choices: give it away and make money from it indirectly, or find ways to embody it in things people will pay for."
"Why do readers like the list of n things so much? Mainly because it's easier to read than a regular article. Some of the work of reading an article is understanding its structure. In a list of n things, this work is done for you."