"You can't directly control where your thoughts drift. If you're controlling them, they're not drifting. But you can control them indirectly, by controlling what situations you let yourself get into. That has been the lesson for me: be careful what you let become critical to you. Try to get yourself into situations where the most urgent problems are ones you want think about."
"The way most fortunes are lost is not through excessive expenditure, but through bad investments. In most people's minds, spending money on luxuries sets off alarms that making investments doesn't."
"There's nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you've found a gold mine."
"Software isn't like music or books. It's too complicated for a third party to act as an intermediary between developer and user. And yet that's what Apple is trying to be with the App Store: a software publisher. And a particularly overreaching one at that, with fussy tastes and a rigidly enforced house style. How would Apple like it if when they discovered a serious bug in OS X, instead of releasing a software update immediately, they had to submit their code to an intermediary who sat on it for a month and then rejected it because it contained an icon they didn't like?"
"People just don't seem to get how different it is till they do it. Unconsciously, everyone expects a startup to be like a job, and that explains most of the surprises."
"I'd rather offend people needlessly than use needless words, and you have to choose one or the other. If you want to please people who are mistaken, you can't simply tell the truth. You're always going to have to add some sort of padding to protect their misconceptions from bumping against reality."
"What happens to publishing if you can't sell content? You have two choices: give it away and make money from it indirectly, or find ways to embody it in things people will pay for."
"Why do readers like the list of n things so much? Mainly because it's easier to read than a regular article. Some of the work of reading an article is understanding its structure. In a list of n things, this work is done for you."